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Machinery industry is the pillar industry of a nation, and plays an important role in the national economy; the machinery industry has nearly 50,000 manufacturing enterprises, and the number is increasing, leading to more fierce market competition, a trend of survival of the fittest becoming more apparent. Machinery industry has a low concentration of production and a low level of productivity, which seriously impeded the development of the industry; machinery industry is calling for innovation and development.
Machinery and equipment industry's sub-sectors: engineering machinery, rail transportation equipment, building materials and equipment, power generation, power transmission equipment, environmental protection equipment and equipment for comprehensive utilization of resources, special castings and forgings, ships, marine engineering equipment, industrial automation and control systems and equipment, machine tools, war industry, basic components, general equipment. Machinery industry is positively related to the total fixed asset investment, and is a typical investment-led cyclical industry.
Machinery industry in 2010 to remained a high degree of prosperity, mainly in the following aspects: First, strong growth in demand for machinery industry, production and sales grew fast; Second, the key machinery sub-sectors revenue and profit growth remain high, and profit growth is larger than revenue growth, show the prosperity of the industry; Third, a significant recovery in exports, but import growth exceeded export growth, narrowing the difference between imports and exports.
It is expected that by the year 2015, China's construction machinery industry sales will reach 900 billion RMB, while China's market demand for construction machinery will reach the level of 851 billion RMB.
On October 18, 2010 the State Council issued a "State Council's decision on accelerating the development of strategic new industries", the "Decision" mentioned about the high-end equipment manufacturing industry as "focusing on the development of aviation equipment for main line & branch line aircraft and general purpose aircraft, so as to form a bigger and stronger aviation industry. Promote actively the construction of space infrastructure; promote the development of satellites and their applications. Relying on key projects construction of passenger lines and urban rail transits, develop rail transportation equipment. For the development of marine resources, develop vigorously the marine engineering equipment. Strengthen the capacity of infrastructure facilities, and actively develop intelligent manufacturing equipment with digital, flexible, and system integrated features. To sum up, high-end equipment manufacturing industry includes 5 sub-sectors: aviation equipment manufacturing industry, the satellite industry, rail transport facilities industry, marine engineering and equipment manufacturing industry, and intelligent manufacturing equipment industry.
内部能力 外部因素 |
优势(Strength) |
劣势(Weakness) |
1、总部位于韩国,拥有韩国企业最先进的管理经验。 2、通过兼并收购拥有先进造船技术。 3、在中国有先进的造船基地,充分利用中国成本低廉的优势,使得企业的盈利能力大大增强。 |
1、2009营业利润,远远低于市场预期。 2、公司现金流紧缩。 3、2007年以来,净利润逐年下滑,盈利能力不稳定。 |
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机会(Opportunities) |
SO |
WO |
1、韩元贬值将使得韩国造船企业的营业利润有所上升。 2、人民币持续升值,来自中国造船市场的竞争压力减小。 3、韩国各商业银行提供信贷支持。 |
1、利用韩元贬值的机会,积极拓展国外市场,争取海外出口订单。 2、利用韩国商业银行提供的资金支持,大力巩固其在韩国总部的融资能力,积极获取政府提供的政策支持。 |
1、利用韩元贬值机会,积极增加出口订单,使净利润能够回升。 2、利用人民币升值的机会,加大对于中国市场的出口量。 3、争取从船东处获取提前付款机会,应对现金流短缺。 |
风险(Threats) |
ST |
WT |
1、全球造船产能正逐步向中国转移,威胁韩国企业的竞争地位。 2、航运不能走出低迷 3、由于船舶的市场价格下跌,公司可能通过折让等方式对船东 进行补偿,将直接影响利润。 4、钢铁等原材料价格大幅波动 |
1、充分利用中国的成本优势,将其他造船基地的资源进行整合。 2、通过压缩成本的方式,保证公司利润,加大研发力度,使得造船资源被最大程度地利用,提高造船效率。 |
1、查找利润下降的深层次原因,加强内部管理。 2、加大市场营销力度,避免以折让方式对船东进行补偿来换取订单,从而维持净利润不再下滑。 |