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China's textile exports in 2010 have totaled nearly 200 billion U.S. dollars. In 2011, the situation for China's textile export enterprises will continue to be difficult as in the previous year; export volume is likely to show single-digit growth. Exporting will no longer be the major profit source for large enterprises; part of SMEs will face severe survival challenges.


The year 2010 is faced with high costs, enlarged exchange rate fluctuations, expanded debt crisis from Europe as well as many other negative impacts, yet the textile exports have undoubtedly remained double-digit growth. The year 2011 will see more export difficulty, which can leads to the slowing down of growth.


After the outbreak of financial crisis, western countries terminated the de-inventory process, and brought up an explosive increase in demand due to inventory refilling; all of this has caused the increasing trend of exports in 2010, but this effect is short-term based and would not continue, while the actual consumer purchasing power is yet to recover. Exports in 2011 will clearly see the lack of such tensioned demand pull, and will change from rapid recovery growth to the range of normal development.


Raw material prices continue to see frequent ups and downs, coupled with the uncertain prospects of RMB exchange rate appreciation, which means a greater market risk for China. Inevitably, the export orders will shift to Southeast Asia. The textile industry in 2011 expects Chinese government to pay more attention to labor-intensive industries, and to make proper policies guiding and regulating the raw material prices.


Light Textile Industry

 

Case 1 The competitiveness of China's major brands of clothing
 
Service Type: Brand Competitiveness
 
Project Overview:
A university research institution ask us to conduct competitiveness research on chinese clothing brands, assigning us the survey tasks for 153 clothing brands in Chinese market. We effectively carried out a extensive research in China with targeted 153 brands to get detailed information of their stores’ nation-wide sales number, total assets, net assets, the total number of employees, advertising costs, public relations activities fee, the number of stores, average store size, average sales etc.
 
Our Solution:
According to the specific requirements of the client, we conducted brand research, the use of desk research, file collection, telephone interviews and channel distributions research to work out solution:
City
 
 
 
 
 
 
Project
A class cities
Other Cities
Central business
district
 
Non-Central business
district
 
 
 Numbers of Stores ( Direct sales and Franchise Stores)
 
 
 
Average size of stores
( Direct sales and Franchise Stores)
 
 
 
Average Sales ( Direct sales and Franchise Stores)
 
 
 
 
 
Notice: A-class cities are Shanghai, Beijing, Guangzhou, Shenzhen, Dalian, Shenyang, Qingdao, Chengdu, Wuhan, Hangzhou
Detailed implementation steps:
Profile collections
Data analysis
Telephone interviews
Channel Surveys
Analysis and compilation
………………
 
Client’s Comments:
Shanghai Huaran Investment Consulting Co, Ltd has launched a careful and meticulous, in-depth research, analysis on our target brands' current operation status. They have conducted a great number of profound interviews with relevant staff. The project teams work closely with reality, made very valuable, actionable recommendations for us.
 

 

 
案例 2 食品包装企业深度研究
业务类别:企业深度研究
项目概况
委托企业B计划进入食品包装市场,为了深度了解行业发展状况、行业企业经验状况,企业委托华然咨询对行业内营情况、生产销售、主要供应商、财务状况、未来发展趋势等进行深度研究。
华然解决方案
结合股东及领导人的背景,客观地分析了解被调查企业的优势和劣势,并对企业进行了信用评级,使企业准确掌握竞争对手、合作伙伴、目标客户的信息情报,提前制定应对措施,主动调整合作方式,确保B企业在赚取最大利润的同时,尽可能地规避商业风险。
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客户评价
这份报告通过对标的企业的调查,使我们对行业企业的经营情况、生产销售、主要供应商、财务状况、未来发展趋势有了全景了解。对于企业制定未来发展规划,市场开拓有了更为客观和乐观的综合评定。
 
 
 
 
案例3外贸服装加工企业满意度测评体系的构建项目
业务类别:客户满意度咨询
项目概况
企业委托华然咨询进行顾客满意度测量和市场调查。顾客满意度测量的结果是企业质量管理业绩的综合指标。为了提高产品质量,进行持续有效的改进,应不断地进行顾客满意度调查。但如何准确进行顾客满意度调查、测量和分析却是一项极为棘手的工作。
华然解决方案
华然咨询在前人理论的基础上,结合企业实地调研,确定了客户满意度测评指标;通过问卷调查、因子分析,建立测评体系的层次结构;用层次分析法(AHP)计算出指标权重,从而确定了外贸服装加工企业客户满意度测评指标体系。
预设客户满意度测评指标
通过外贸服装加工企业实地调研,广泛征求企业管理人员、业务人员以及企业客户、专家的意见,结合前人的满意度测评理论基础,初步建立了外贸服装加工企业客户满意度测评体系的26项预指标。
为了检测预设指标的重要性,采用李克特量表形式,将该26项预指标适当描述成问卷,进行预调查。预调查对象选择了32家服装外贸公司中具5年以上业务工作经验的业务员、业务经理、各部门经理及总经理等,共发放预问卷78份,收回72份,问卷回收率92.31 %,其中有效问卷68份,有效率为94.44 %。对回收的有效样本数据进行数据处理,得到总体标准差为0.711 2,说明被调查者在总体上意见比较集中。删除一些均值小、标准差大的不重要指标项,并且结合预调查过程中被调查者的意见和建议,最终确定了产品面辅料控制、排料耗料水平、制版水平等23项对客户满意度有显著影响的独立的测评指标。
通过建立外贸加工企业客户满意度测评体系,企业可以应用该测评体系了解客户对企业各方面的满意程度,并根据客户满意度的测评结果,总结出自身的不足和优势所在,分析提升企业竞争力的策略。
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……
客户评价
华然项目组设计的满意度测评体系,比较客观、公正,能更真实地反映质量管理中的问题,为进一步改进和完善各项工作提供较科学的依据。