The electronic information industry is a strategic, fundamental and guiding pillar industry for the national economy; its clients are highly dependent on foreign trade, and enterprises invest a large amount of capital at the beginning stage of a project, infrastructure software, high-end chips, key components and electronic-specific equipment/materials rely heavily on imports; the finished products need the sales force from downstream customers inside or outside China, products feature high technology; foreign buyers are mostly large international companies or parent companies, the main settlement way is account sale, account receivable's aging period 30-90 days. Electronic information industry clients would need financing payment in the procurement and sales process, due to changes in capital surplus and deficiency; there is large amount of account receivable and fund used; clients need hedging due to interest rates and exchange rates fluctuations.

We rely on our professional, in-depth industry research framework, plus the unique and legal data sources and quality-efficiency based consulting platform to help corporate customers integrate the electronics industry business logistics and cash flows, open the up and down the supply chain, expand financing channels, optimize asset structure, reduce financing costs, improve risk control and improve the core competitiveness from internal/external environment and many other aspects.

Today China is the world's third largest manufacturer of electronic information products; electronic information products have penetrated into every corner of our lives, including communication, medical treatment, computer and peripheral audio-visual products, toys, military supplies, etc. Viewing from the industrial chain, the industry is made up of electronic components, IC, accessories, electronic intermediate products (such as automotive products), and the end product.
 

案例1：HI电器并购咨询项目

项目背景:

2010年厨卫、小家电行业呈快速增长态势，2010年前三季度厨卫、小家电行业整体销售额达到1094亿元，与去年同期相比增长16.4%。“小家电，大增长”从目前来看已成为不争的事实。国内某知名电器制造商为进一步扩大生产能力，计划并购其竞争对手，委托华然咨询为其提供相关并购咨询服务。

华然解决方案:

目标公司HI电器企业是集家用电器产品研发、制造、销售为一体的综合性高新技术企业。产品包括以电饭煲、电压力煲、电磁炉等为主的系列厨房小家电产品。凭借战略眼光与不懈努力，HI电器企业现已发展成为国内一流的专业小家电品牌运营商。

华然咨询经过详细的调研国内各大小家电品牌和行业整体状况及HI电器企业的具体情况，在销售与市场营销，产品研发，制造、采购与供应链信息，人员介绍，财务与公司治理，其他。做出结论 ……

HI电器企业在电饭煲、电磁炉和电压力锅的市场占有率稳居于行业前列，具有较强的市场竞争力，伴随着中国市场消费能力的提高，未来发展空间巨大。

并购后 降低整体运营成本 提高生产能力 扩大销售网络

……

  

案例2：XY二极管可行性咨询项目

项目背景:

项目投资方为江苏省XY电子有限公司。总投资**亿元，用于二极管产品的研发与生产，其中一期投资**万，建设周期为8个月，二期于2013年投资**万。两年内争取建成省级二极管工程技术研究中心及二极管例行试验中心。

项目总占地50亩，总建筑面积**平方米左右，其中厂房15000平方米左右，附属用房5000平方米左右。预计建成六条生产线，年销售额达到3.5亿左右。

华然解决方案:

华然咨询项目的市场分析入手，进行了市场、厂址、技术、节能、环境影响评价、投资估算、财务评价、风险分析，论证了项目的可行性和必要性，结论具体如下：

1、项目功能定位恰当。

2、项目建设规模适度，设备选型合理，选址适宜，建设配套条件好，项目建设资金落实有保障。项目建设的基础条件好，市场发展的空间和潜力大，项目建设是必要的。

3、项目对促进江苏省S市经济持续快速健康发展，增加地方税收，增强下原经济的对外辐射能力，增加就业机会等有积极的作用。

 ……